Chris Whittingham's photographs are etherial and intriguing. While his images could be considered commercial, they still have a primal photographic element that allows the viewer to relate with the pinhole softness. I appreciate the fact that it is a commercial shoot, but using the most basic of cameras possible instead of what would be the industry norm of an incredibly expensive camera and lens. There isn't much as far as a concept, other than what the models are wearing really blend well with the softness of the pinhole. The clothes are soft looking and flowy and do not contradict the softness of the overall picture.
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