Scott Cochran reviews Alex Prager

I first fell in love with Alex Prager's work in 2009 when I came across "Kimberly" (the first image) as the featured shot to promote Photo L.A. I was fixated on her retro-Americana vibe that somehow felt timeless and went along with my retro interests. 

The LA native who takes cues from fashion photography and the cinematic conventions of movie directors such as David Lynch and Alfred Hitchcock is a force to be reckoned with. The 33 year old has put out two books ('The Book of Disquiet, The Seven Deadly Sins' in 2005 and 'Polyester' in 2007), debuted her first film entitled 'Despair' (2010) starring actress Bryce Dallas Howard, has been featured in many exhibitions including 'New Photography 2010' at the Museum of Modern Art and the cherry on top - she's done some awesome spreads for W Mag, worked on Bottega Veneta's "The Art of Collaboration" AND shot the 1960s-inspired Missoni for Target campaign. She has also had numerous shows mostly in New York and L.A. So yes she is a little commercial but I feel that much of her work could easily be right at home in major galleries alone