Barbara Kruger is a conceptual artist and collagist from
America, her work mostly consists of photographs, black and white, with
captions laid on top of the photos. These phrases that are on these photographs
are often addressing issues such as identity, power, ad sexuality. She started
off as a graphic designer for magazines which helped influence her work which
helps critique desire and consumerism. Because her work is in black and white it
helps the phrases she lays on top stand out because they are in a bright red
box with white letter. The phrases often in her works are power statements that
make the viewer think about the meaning of the phrase as well as the picture
itself as a whole. The phrases she uses both are deep and meaningful as well as
mocking and sarcastic. Such as the one below, the phrase says “Money can buy
you love”, mocking the common phrase “money can’t buy you love” she uses the
phrase along with the photo to give it a sarcastic message and one we know isn’t
true since people are so worked up over getting money and thinking money will
be able to bring you happiness.
But then you have this image below, which reads
“We don’t need another hero”, which is almost inspiring because it is a young
child flexing to give the impression that they don’t need a hero when they can
be their own hero.
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