Friday, August 6, 2010
Brittany Kennedy submits Richard Avedon
Richard Avedon was another fashion photographer who was from NYC. Avedon got his first break when he was working as an advertisement photographer for a department store. He became recognized by Alexey Brodovich who was the director for Harper's Bazaar. Avedon became the chief photographer at Bazaar where models had typically been photographed in an expressionless manner. He believed that portraiture captures personality and the soul in which his photographs embodied these elements through laughter, emotion, and actions. Many people have regarded his work to have a very minimalist formality. He also did some fine art photography. I find his images to have a conversation between the figure and the camera. There is a sense of commotion in content that is delivered in ways that as a viewer places me at the scene where I can hear and experience the audible actions. This is interesting because as a fashion photographer his images have a sense of fine art nostalgia that really speaks to me and causes me to truly forget the purpose of the images in commercialism. His control of lighting and contrast is GORGEOUS and gives the viewer a true black, and white with all the ranges and variations of gray tones in between. LOVES IT!!! In addition, Avedon photographed mental hospitals for a while....(Bianca!!!). He also photographed the civil rights movement as well as the Berlin wall. He also had a book titled "The American West".