For Bruno, alternative experience is a term used to characterize the principles of photographic approach. The return to photo history, and to focus on the photo itself. For him the pinhole camera is the simplest way to produce an image with a simple box and a hole, and of course, paper. For him the process of creating an image is complete different. What inspires him to take a photo with a pinhole is viewing the perception of space and time that reveals a traditional photography.